Thanks for your interest in working with us! We're a fast-growing, fun loving startup with a small, vibrant team. A talented group of problem solvers with an entrepreneurial spirit who like to work hard, work smart, have fun, and enjoy the ride. Resourcefulness, responsiveness, and simplicity are values that shape who we are, what we do, and how we deliver amazing customer experiences. Are you a creative self-starter with an appetite to learn and grow? If so, we'd love to hear from you!

Position Details

We’re looking for a Demand Generation Manager to join us full time in Portland, Maine–someone passionate about all things marketing, from concept to creation, and who is detail-oriented, organized, and a great communicator.

Your goal is to increase our opportunity pipeline through integrated marketing and demand generation programs and by amplifying the Defendify brand, product, and mission.

This is a unique chance to get in on the ground floor at a high-growth tech startup emerging as an industry thought leader and launching into new and underserved markets.

About You

We are looking for someone who knows how to create a buzz, a following, and a pipeline! A key team member who understands the startup scene, cares about cybersecurity and Small Business, and has previously worked in or around SaaS models. The ideal candidate:

  • Is a brand ambassador energized by cultivating and building brand awareness, attention, and impact, especially for Small Business and SaaS user audiences.
  • Is creative and intuitive, known for clever and outside-the-box thinking balanced against the realities of bandwidth, budget, and feasibility.
  • Has a passion for solving problems with a can-do attitude and who is eager to grow, learn, and tackle daily and long-term challenges.
  • Is a strong writer having successfully developed both short-form (e.g. marketing emails) and long-form (e.g. articles and blog posts) content.
  • Is attuned to the interplay of content, lead-generation, promotion, media, and public relations and with conceptual working knowledge of key concepts like churn, CAC, LTV, KPIs, and ROI.
  • Enjoys participating in marketing and sales-related events, locally and nationally, including occasional travel and efforts outside standard business hours.
  • Enjoys participating in team discussions and events, including Defendify’s ongoing charity work and missions within the community.


  • 3+ years of full-time (or equal) demand generation, performance marketing, and/or marketing and communications experience.
  • Have participated in marketing campaign, strategy, budgeting, and plan development.
  • Have worked in a cross-functional team environment that includes some mix of designers, developers, marketers, sales, success, and management personnel.
  • Proficiency in the Microsoft Office, Adobe Creative Suite, and mainstream digital marketing platforms (e.g. HubSpot, Google Analytics, social media, and similar).


Leverage a variety of marketing channels and collaborate creatively with key internal and external stakeholders to drive brand awareness and demand generation. Work daily on:

  • Content Strategy & Development: Contribute to content strategy and participate in writing copy for targeted emails, blog posts, sales outreach, landing pages, and similar.
  • Relationships & Opportunities: Develop, manage, and support key relationships with associations, influencers, partners, and vendors, including comarketing opportunities.
  • Campaigns & Promotions: Develop, manage, execute, and support promotional and outreach campaigns (i.e. marketing, re-marketing, lead-generation, lead nurturing).
  • Events: Participate in event strategy, campaign development, promotion and execution.
  • Lead Generation: Participate in marketing strategy, campaign development, promotion, and execution (including email marketing, paid inclusion, webinars, and similar).
  • Social Media & Listening: Participate in social media and social listening strategy and execution, including monitoring, engagement, and representation.
  • Research & Analysis: Monitor, analyze, and report on industry trends, competitive landscape, and target markets to improve marketing effectiveness and lead generation.
  • Reporting & Metrics: Identify, monitor, and report on key marketing activities and metrics to identify engagement levels and inform recommendations and improvements.

The Team

Work daily with a small but awesome marketing team including our co-founder, marketing coordinator, designer, and interns which is also supported by external creatives and key advisors as needed. We thrive in a collaborative environment that prioritizes brand and integrates marketing across all company functions including management, sales and customer success, operations and HR, and product development.

Your Success

Everyone at Defendify is dedicated to your success. Providing time and resources to training you on all aspects of your new role is important to us. We thrive on an open-door policy and transparent management system, encouraging team collaboration. Our employees are self-starters by nature. We value empathy, reliability, working hard, and having fun along the way!


This is a flexible position open to candidates with varying levels of experience and offers long-term growth potential. Compensation is competitive and commensurate with experience. Our benefits package is comprehensive and includes health, dental, and vision coverage, educational reimbursement, a 401(k) program, and more.


If you are a great candidate for this position, please share insight into your work experience, skills and interests, and why you might be the best fit. We look forward to hearing from you!